Who We Are

Founded by Sam Gordon and Sophie Eden, we are a digitally native Executive Search firm who have an outstanding track record of successfully hiring senior digital and technology leaders for the most ambitious start-up, scale-up
and corporate businesses.

We don’t believe in simply filling roles. We believe in finding the people who want to change the world.


Meet The Team

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Sam Gordon

Sam has twenty years of digital & technology executive search experience. He has completed over 500 assignments; hiring the boards of high growth businesses and bringing digital talent into major corporations. Having previously been based in New York, Sam still handles projects in both European and US markets.

Sam is an active angel investor and mentors tech founders through organisations such as Seedcamp. A born and bred Londoner, Sam lives near Victoria Park with his wife and two young daughters.

+44 20 3367 1635 / +44 0 7884 868 352

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Sophie Eden

Sophie has spent over a decade hiring digital & technology executives for global brands and disruptive digital businesses. She is a specialist in the multichannel & consumer industries and has worked with the boards of most major UK retailers.

Sophie is a strong advocate for diversity in the technology industry, is active in Women in Technology networks and mentors entrepreneurs regularly. Sophie lives in a leafy corner of her native North London, with her husband and their two sons.

+44 20 3367 1636 / +44 0 7884 868 353

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Lucy Baker

Lucy works as a Researcher on a range of digital & technology assignments across start up and corporate clients. Prior to joining Gordon & Eden, she graduated from Durham University with a BA in Theology.

She has now swapped East Yorkshire for the East End, enjoying the variety of food and drink London has to offer.

+44 (0) 20 336 71999 / +44 (0) 7909 251 412

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Louisa Cowan

Louisa has spent her career to date in technology recruitment and has experience spanning start-up, scale-up and corporate clients. Louisa was raised in Cheltenham and studied English Literature at UCL.

She lives in North West London but enjoys working in the hub of London’s thriving tech scene.

+44 (0) 203 36 71642 / +44 (0) 7917 728 089

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Nia Demming

Nia joined Gordon & Eden as a Researcher after graduating from the University of Birmingham with a BA in International Relations; she now works with a range of start-up, scale up and corporate clients.

Originally from Costa Rica, Nia moved to England in 2011 to pursue a competitive equestrian career, having represented her home country at an international level. After five years of training and competing around the UK she turned her full attention to her academics, and has now found herself a quiet, green patch of South East London to call home.

+44 (0) 20 3367 1634 / +44 (0) 7917 728 626